ABOUT | Not That Ryan Reynolds

Ryan Reynolds Is Not

A chimichanga-eating vigilante, an incredibly charming cell phone salesman, or the part-owner of a Welsh soccer club.

Ryan Reynolds is:

A second-generation ad kid with a first-rate addiction to creating bold ideas.

I’ve worked across shopper, CPG, spirits, hospitality, entertainment, nonprofit, tech, and currently outdoor as Associate Creative Directer for Fjällräven North America. I’ve helped big brands get scrappy and scrappy brands think big. And whether I’m leading a team or learning a new tool, I’m happiest when I’m solving creative problems with smart, kind people.

YEAR 1
BRING THE BOOS

Built around the working line “Don’t show up empty-handed,” the concept played on the idea of arriving at a haunted doorstep with a bottle in hand—spirits delivering spirits. The key visual was crafted from layered stock assets to stay within budget. Final polish came courtesy of our retouching partners at Tribe.

In-store, the campaign showed up with:

A full POS suite: shelf talkers, case stacks, bottleneckers
Three premium displays (original ask: one; client approved all three)
Custom cocktail visuals, also composited from scratch—every bottle, pour, and garnish

YEAR 2
STAY FOR THE SOIRÉE

The campaign did what every seasonal activation hopes for—it got invited back to the party. Pernod’s only request? Keep the displays as they were, and give the overall look a refresh.

But after another brand caught flak for jack-o’-lanterns that looked a little too elementary school fall festival, we had to steer clear of anything that might appeal to the kiddos. So, we traded the spooky porch for haunted elegance.

The new direction channeled masquerade mansion energy, with:

Damask textures
Candelabras and soft candlelight
Upscale gothic flourishes, all designed
to elevate without alienating

YEAR 1
BRING THE BOOS

Built around the working line “Don’t show up empty-handed,” the concept played on the idea of arriving at a haunted doorstep with a bottle in hand—spirits delivering spirits. The key visual was crafted from layered stock assets to stay within budget. Final polish came courtesy of our retouching partners at Tribe.

In-store, the campaign showed up with:

A full POS suite: shelf talkers, case stacks, bottleneckers
Three premium displays (original ask: one; client approved all three)
Custom cocktail visuals, also composited from scratch—every bottle, pour, and garnish

Integrated Campaign Development (Shopper, Retail, Social, Digital, and Video)

Concepting Big Ideas from Scratch — Strategy to Storytelling

Art Direction, Copywriting, and Brand Voice Development

Experiential, Retail, and Environmental Design

Video Production — Directing, Shooting, Editing, and Coloring

Advanced 3D Design for Concepting, Pitching, and Experiential Sell-In

Motion Direction and Light Animation (After Effects, Runway, VEO3)

Voiceover Performance and VO Direction

Creative Deck Building, Client Presentation, and Sell-Through

Mentoring Creative Teams and Leading Cross-Disciplinary Collaboration

Building Scalable In-House Workflows and Creative Systems

AI-Enhanced Content & Ideation (GPT, Midjourney, Runway, Firefly, VEO3)

Tools: Adobe Creative Suite, Figma, After Effects, Premiere, Adobe Substance 3D Stager
I’m a second-generation creative. My dad worked at Tracy Locke and DDB Needham for most of my childhood

Bought my first iMac at the age of 13 with ~$1,000 in hand-rolled change

I’m a theater major turned voice actor.

Apparently I’m deeply opinionated about audio quality. I was once told I have the most attuned ear for sound a vendor had ever met, but I suspect they were just tired of me asking for revisions

If you’re an anime fan, you might have heard me in shows like:

One Piece

Fairy Tail

Dragon Ball Xenovers

I started a YouTube channel that turned into a full-blown race-day video production company called Vo2 Creative

Took a pandemic sabbatical, sold my house in Dallas, TX, lived in a van

I was inspired to move to Colorado in 2022 because of a childhood obsession with Dr. Quinn, Medicine Woman (and Jane Seymour, obviously)
I’m the host and creator of the Out Of Scope, a podcast about advertising and the people behind the job titles.   

The show dives beyond the brief to share honest, unfiltered conversations with the people who make ideas happen across every corner of the industry. From agency burnout to in-house reinvention, imposter syndrome to inspiration, Out of Scope pulls back the curtain on what it’s really like to build a career in the world of ideas. Each episode ends with takeaways and reflections designed to help you grow, rethink your work, and stay inspired in a business that can easily burn you out.

If you’ve ever worked in advertising, wanted to, or just wondered what actually happens behind the pitch decks and campaigns, this show is for you.  Real talk, no buzzwords, and no NDAs.

Listen Here