my role
Contributed to campaign development across two years, supporting overall art direction while owning key elements of motion, point-of-sale, and social. Led post-production for all video assets, collaborating with editors to define supers, guide cuts, and maintain visual continuity. Helped shape in-store presence through display design and 3D render development to support concept sell-in and execution.
the holiday program on everyone's nice list
After launching the “Get it Together” holiday hosting campaign in 2022, Pernod Ricard brought us back for round two in 2023. Like any great holiday party, the program required serious coordination—balancing dozens of moving parts and messaging across three distinct streams: core Pernod Ricard brands, the trend-forward Espresso Martini, and convenient Ready-to-Drink cocktails.
We created a massive multichannel campaign that used the snark and sparkle of sitcom star Jesse Tyler Ferguson to keep Pernod Ricard Spirits top of mind for shoppers all season long and get retailers excited to bring the program their stores.
2022 retailer video
2023 retailer video
The outcome can only be described as pure holiday magic. Retailers and clients were raving, with calls for custom displays and awesome quotes from the brand team.
"THESE ARE SOME OF THE
BEST-LOOKING DISPLAYS WE’VE EXECUTED AND HAVE GOTTEN KUDOS ALREADY FROM OUR C-SUITE."
Not only was this Pernod Ricard's largest Multibrand program to date, but it was the most-executed campaign we created for them, gaining floor space in stores across the country.