my role:
Senior Art Director for PRUSA’s national conference. Helped concept and pitch the full brand identity, led creative development of large-scale experiential motion graphics, and directed vendor execution across immersive, resort-wide displays. Also contributed to design of signage, print materials, and transport branding.
Pernod Ricard set out to reunite 1,100 employees from across North America for the first time in nearly a decade—and needed a conference as dynamic as the people attending. With Resorts World Las Vegas as the backdrop, we developed the WONDERUS identity and brought it to life across three days of immersive experiences. From nightclub takeovers and celebrity performances to custom apps, signage, motion graphics, and themed cocktails, the event sparked meaningful moments and a renewed sense of connection.
Creating kaleidoscopes of human connection.
High-impact video content wrapped the entire conference experience in a never-ending loop of conviviality.
Bold colors, arresting typography choices and a library of ‘wonderus’ words were used to carve out a more contemporary vibe for the three-day conference and inspire employees to connect in ways like never before.
one-of-a-kind venue takeovers
We designed custom kaleidoscope video content that wrapped hallways, meeting rooms, and even nightclubs and hotels throughout Vegas to ensure Pernod Ricard employees were inspired to make magic together.
The logistics of moving one thousand people around Las Vegas for several days required extreme clarity of message and wayfinding. Our team seamlessly connected the conference experience across every touchpoint to ensure attendees could easily navigate the weekend.
From designing a customized app with a 98% download rate to crafting every sign, video, presentation template, venue branding, and even team-specific wearables, we made sure the convivial conference remained magical.
We live in a hyper-connected world, constantly forming relationships with those around us.
With each bond, we add a new perspective to the mix, giving us an ever-evolving, ever-inspiring view on life.
Every handshake brings another opportunity, every conversation another spark of wonder.
This intersection of social interaction – the crux of inspiration –
that’s where the magic lives.
It’s the sweet spot of infinite possibility that binds us all together.
