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Nautilus Solar tasked us with debunking solar energy myths to showcase their easy, accessible solar solutions. Our series of engaging 30-second ads, tailored to four key personas, tackled false beliefs of high costs and complex installations head-on.


Featured here are two standout ads from our Nautilus Solar "Personas" campaign

By addressing the specific concerns and aspirations of each demographic, we promoted Nautilus Solar's straightforward and affordable approach to going solar. This personalized strategy effectively highlighted how Nautilus minimizes startup expenses, eases the installation process, and guarantees efficiency, making the switch to solar appealing and achievable for everyone.

The continued airing of these spots beyond their initial launch showcases their lasting impact and success, highlighting both Nautilus Solar's satisfaction with our work and our ability to craft messages that resonate deeply with audiences, staying relevant in a rapidly changing market.

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