my role
Co-concepted and art directed a social video series supporting Lay’s Passport to Flavor campaign. Designed storyboards, built all vector assets, and developed the visual system for use in motion—handing off to production for final animation.
PASSPORT TO FLAVOR
In an exciting collaboration between 7 Eleven and Lay's, we were tasked to create a bespoke campaign that brought the Lay's Passport to Flavor program exclusively to 7 Eleven stores. This unique partnership aimed to celebrate the convenience of exploring global tastes through Lay's LTO chip flavors such as Brazilian Picanha, Greek Tzatziki, and Indian Tikka Masala. Our creative solution was a series of engaging "cooking" spots that humorously highlighted the complexity of preparing these international dishes at home.
By contrasting this with the ease of experiencing these flavors through a quick trip to 7 Eleven, the campaign brilliantly underscored the unique value proposition of this partnership.